Yellow Fish were challenged with creating an incentive campaign guaranteed to drive sales of specific handsets teasing with a wow factor end prize. ‘Miami Nights’ saw retail employees sell to win a place on a trip of a lifetime.
After creating a hot look and feel we distributed funky launch boxes to stores, filled with leaflets, posters on what/how to win, plus goodies for everyone to enjoy including a blow-up pink flamingo and sunglasses!
The 6-week incentive saw sales soar with weekly comms to excite & engage along the way as staff fought for their place.
The lucky top 40 performers enjoyed an action-packed itinerary of activities that your average tourist could not do! Staying directly on South Beach the winners partied on Ocean Drive, relaxed on a private catamaran, spotted croc’s on a power boat ride through the Everglades and took to the air for a seaplane flight over the coastline!