We have adapted to working and meeting from home, but how do we adapt those experiences which we know require hands on, face-to face interaction? It’s a new year, there are new products to sell, and staff education to complete at pace to compensate for the disruption of 2020.
Finding the time to shape virtual solutions which are engaging enough to temporarily substitute hands on product demos or training is tough… right? Wrong! Embrace this opportunity to look at fresh ways to educate and create content with longevity and enhanced analytics. During the pandemic Yellow Fish have been working with clients to create virtual and hybrid learning solution alternatives which really deliver.
We asked Head of Business Development Becky for her top tips on how to make your virtual learning and education events stand out from the crowd…it’s possible, honest!
The customer experience – scenario-based learning
Understanding customers and how to exceed their expectations is a top priority for any business. When the opportunity to hone customer relations in the flesh is taken away, how do you connect and relate to their needs? Scenario based learning brings learning to life, helping your people adapt their sales approach to solve problems, not sell. Mix up the media with case study videos, audio snippets of real-life customer questions to test not only product and service knowledge, but communication skills. A great and interactive alternative to endless questionnaires and multiple choice.
Fastest finger wins
Mix it up with a variety of ways to test knowledge including pop-up questions and beat the clock quizzes. Introducing gamification with rewards for speed and accuracy creates an element of fun and competition. Including a leader board and instant wins for supporting colleagues in their learning is a great way to motivate, create buzz around the experience, and ensure your people feel a part of a team.
“Work with suppliers to shape content that is fun, interactive, visually pleasing, and shows the product in a new way“
Pimp up your demo
Live interaction with suppliers and manufacturers is key to understanding the USP of a product or service. Nothing will ever replace the need for hands on learning, however there are ways to avoid death by Zoom with boring demo videos or presenters reading benefits from a script. Work with suppliers to shape content that is fun, interactive, visually pleasing, and shows the product in a new way. Consider incorporating AR or 3D to bring products to life in the virtual space. Investment in quality content creates longevity and allows for multiple uses across different channels… meaning maximum reach for your budget.
Peer to peer practice
Practice makes perfect! With retail stores and offices closed, how can you encourage your people to support each other to learn, grow, and sell? Break up virtual training with breakout practice sessions, splitting into small groups to interact with suppliers for Q&A or testing sales techniques and knowledge. Role play is a proven method of ensuring we retain information. Offer instant rewards for creativity and teamwork to motivate teams.
“Utilise our virtual platform which allows you to tell a story and lead your people through a journey that will capture their imaginations and hold their attention to maximise ROI“
Use storytelling to create a memorable experience
Find yourself dreading yet another Teams meeting? Screen fatigue can hugely reduce productivity and motivation. Welcome your people into a fun, colourful, engaging virtual environment to learn. Utilise our virtual platform which allows you to tell a story and lead your people through a journey that will capture their imaginations and hold their attention to maximise ROI. Holding a virtual educational event can allow for more creativity than live… Forget the stale conference room and welcome your audience to a virtual themed racetrack, house or landscape! Learning events have a reputation for being boring – now is the perfect moment to innovate your virtual training programme and boost productivity.
Get in contact if you need help scoping your virtual training events.