An innovative and engaging virtual graduation experience

University of the Arts London

The Challenge

To create an immersive and inclusive virtual graduation ceremony for the world-renowned University of the Arts London (UAL). Designed for the graduating students of 2020 and 2021 as well as their loved ones, this virtual corporate event needed to leave them feeling acknowledged, celebrated and proud of their achievements.

The Solution

Our virtual digital event included a bespoke platform and content for 13 separate ceremonies that offered live interaction alongside the broadcast, with only 8 weeks’ development time. We also worked with a spoken word artist and a composer to create a truly unique and emotive opening VT, featuring students from all colleges.

The Results

Unanimously positive feedback from all key stakeholders
Over 16K unique visitors to the platform during graduation week
11K+ recorded social interactions
Less than 1% drop-off in viewers during the ceremony broadcasts
The Yellow Fish platform contributed to a 819% increase in traffic to the UAL Alumni Relations homepage
400% increase in sales at the online Student Union shop during graduation week

"I just wanted to say a huge thank you for the virtual graduation ceremonies. Everyone I have spoken to has said how imaginative, effective and fun they are. In a weird old year, this is a silver lining - a piece of innovation that has delivered something new and valued by our students (and their nearest and dearest).
I know how much skill and hard work goes into making something like this happen, so bravo."
UAL

All work