Loyalty sales platform and trip
Philips
The Challenge
To increase brand loyalty with Philips' senior partners and build relationships by increasing knowledge and awareness of the brand and its products. We were tasked with creating a campaign to drive sales and showcase Philips as an innovative provider that was focused on partnerships – securing brand loyalty with an aspirational incentive trip for platinum partners.
The Solution
We designed a responsive bespoke website and a 12-month brand campaign and a tiered reward and recognition structure for maximum engagement, which rewarded dealers based on % uplift in sales. The campaign concluded with an exclusive trip to Arizona for the top performing partners, packed with unique and unforgettable experiences in an incredible destination.
The Results
- 42% uplift in sales in year 1
- Increased customer loyalty and product knowledge cemented by a personalised experience
- After a successful first year in EMEA, the scheme was launched in the US at the Philips Entertainment Lighting Partner Conference