Escape to the Cape incentive trip
The Challenge
To motivate and drive sales of Samsung Galaxy S8 devices within UK retail stores across Vodafone, Three and Carphone Warehouse. Our task was to create an aspirational reward and recognition programme which, aligned with the USPs of the Samsung devices, resulted in unforgettable moments for top performers with activities that would both surprise and delight.
The Solution
We planned and delivered a trip of a lifetime – Escape to the Cape. The top performers across the retail estate were rewarded with an unforgettable trip to Cape Town, South Africa, packed with unique and exciting activities with the three channel groups travelling out consecutively. The experience cemented future brand loyalty with an aspirational and inspirational brand experience campaign and destination.
The Results
- Increased sales of the S8 device
- A wow factor unforgettable programme
- Memorable experiences associated with the Samsung brand