Forging connections in the virtual world: The transformation of the 3-day live conference
The Challenge
In February 2020, whilst on a site visit to New York with our pharmaceutical client, the world news headlines changed overnight. It became clear that the 3-day face-to-face scientific exchange meeting we were planning for July that year needed a rethink. After months of careful planning to fly, feed and accommodate 400 international delegates, and development of some brilliant content and immersive VR experiences, we needed to confidently guide our client through the process of ‘going virtual’.
The Solution
The decision was swiftly made to take this inaugural specialist event online and create a fully virtual, engaging and interactive experience using our bespoke Yellow Fish platform.
By adapting our approach we were able to make use of much of the creative and content already produced, and re-create the live experience on our platform. Bespoke enhancements were made to offer our delegates a 3D interactive lobby, plenary stage, breakout sessions, networking, interactive poster gallery and timelines, private chat, and so much more.
The Results
- A fully branded, bespoke virtual platform
- The opportunity for global healthcare specialists in Gene Therapy and Rare Disease to learn, engage, and network at a time suited to them
- Over 400 virtual attendees, from 42 different countries
- An immersive Virtual Laboratory Experience
- 87% attendance rate
- Legacy website for On Demand viewing
- Evergreen content re-used by our client