Creating a stand out campaign for a product launch

HMD Global

The Challenge

To support the digital launch of the new X-series mobile phone to market, driving awareness, engagement and traffic to the HMD website. Our role was to create stand out digital content to activate across paid channels.

The Solution

An engaging and traffic driving digital content suite, featuring animated and static ads, optimised through file weights to increase campaign performance.

The Results

12 million impressions
1.6 Million ROAS (Return on advertising spend)

"Despite it being an entirely new offering, the campaign has achieved in this short space of time a very strong number of impressions totalling over 12 million, driven mainly by Facebook ads and Display. Furthermore, we have seen strong engagement from prospects as evidenced by the volume of clicks achieved. It is quite heartening to see that the campaign is achieving a return on advertising spend of 1.6 already, which can be quite challenging to achieve when launching a new offering/new phone, especially in the early stages of a campaign."
Sales & Marketing, HMD Global

All work