Building a global brand
The Challenge
MS-RT are a design-led automotive brand who build Ford-customised vehicles. They have built a strong and loyal following for their attention-grabbing vans and pick-up trucks over recent years. Following their appointment as an official Ford one-stop-shop, Yellow Fish have come on board as their automotive branding and marketing agency, aiding the development of their new brand positioning and strategy, alongside content creation and delivery of their monthly omni-channel marketing activity.
The Solution
To date we have delivered:
A brand strategy workshop for key stakeholders in the business, including bespoke research and pen portraiture work to inform the strategy and positioning of the brand. Development of a brand bible to communicate the brand development and repositioning within the business and beyond – including a full brand guidelines pack across all touchpoints. A marketing and omni-channel strategy, with content that was rolled out across multiple channels.
