Delivering a stand out exhibition experience
Philips
The Challenge
To drive footfall to the Philips Entertainment Lighting stand during the Light & Build Exhibition by creating an immersive brand experience on their stand, showcasing their latest product range in action and promoting Philips Entertainment Lighting as an industry innovator.
The Solution
We created an emotive VT, 'Inspired by Light', played in conjunction with a light show demonstrating how Lumineer lighting replicates authentic natural light with flexible and precise control. For example, sunlight streaming through trees was replicated as beams across the stand floor, offering a moment of calm from the busy exhibition and a beacon drawing footfall to the stand.
The Results
- An increase in stand footfall by 38% year on year
- Legacy content shared throughout the business
- Exceeded prospect, sales and engagement targets
- Strengthened relationships with key clients with an 35% uplift in sales figures
- Encouraged audiences to reappraise and reconsider the Philips brand