SITA Kick Off Conference
The Challenge
To unite and excite 500 global delegates during a 2-day conference and social programme in Dubai. We were tasked with conference and event planning that had a strong focus on reducing carbon emissions, as well as creating meaningful team activities that benefited the local community as much as the attendees.
The Solution
We created an engaging and thought-provoking 2-day conference that included wellness energizer sessions and CSR team-building activities. What’s more, the entire brand and marketing event was delivered with carbon neutral status, exceeding the client's expectations.
To help with branding the events, the ‘Inspire Yourself. Move the World’ theme was used at every touchpoint, including pre-event comms, conference opening VT and on-screen content.
HIIT and yoga sessions set the tone for delegates at the start of each day with engagement levels sustained via gamification, quizzes, activities, and a competitive leader board.
The CSR ‘team giving’ experience saw guests packing boxes for a local charity, plus we asked the hotel partner to package all surplus F&B service for a local food bank.
The social programme was jam-packed – with a welcome dinner on the hotel grounds, an awards ceremony, and a Downtown Dubai dine-around experience that took over four well-known restaurants.
The Results
- 98% of attendees felt inspired by the content
- Activities with meaning and substance resulted in CSR targets being met’
- Carbon neutral status achieved
- Wellness activities and in-app gamification resulted in increased engagement and delegate satisfaction