Telling the SITA story
SITA - Adapt. Grow. Thrive.
The Challenge
To create an opening VT for the Sales and Marketing Kick Off Conference that would be broadcast to 4,000 of SITA’s global employees. The opening VT had to address one of the worst years in aviation history, whilst leaving delegates feeling proud of the way they reacted to the pandemic and positive about the future.
The Solution
We produced a documentary - style journey through the pandemic, featuring snippets of news stories and reports, dark shots and barren landscapes. Nature shots were intertwined offering a metaphor for a suffering industry that subsequently thrives. Customer interviews were captured as case studies demonstrating how SITA’s solutions have helped airlines and airports through the pandemic, as well as the industry recovery.
The Results
- Shared across multiple channels (consumer and business) to tell the SITA story through the pandemic
- Content repurposed for other campaigns and events