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SITA GKO Virtual studio

Telling the SITA story

SITA - Adapt. Grow. Thrive.

The Challenge

To create an opening VT for the Sales and Marketing Kick Off Conference that would be broadcast to 4,000 of SITA’s global employees. The opening VT had to address one of the worst years in aviation history, whilst leaving delegates feeling proud of the way they reacted to the pandemic and positive about the future.

The Solution

We produced a documentary - style journey through the pandemic, featuring snippets of news stories and reports, dark shots and barren landscapes. Nature shots were intertwined offering a metaphor for a suffering industry that subsequently thrives. Customer interviews were captured as case studies demonstrating how SITA’s solutions have helped airlines and airports through the pandemic, as well as the industry recovery.

The Results

All work
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