Incentive and training digital tool
The Challenge
To create a rewards and recognition programme, as well as an engaging digital training tool, that would help drive sales and boost knowledge of the Samsung premium device range. The campaign required maximum engagement, so innovation around the reward mechanic and interactivity was pivotal.
The Solution
Our inhouse creative and digital teams created a bespoke web app that included incentive information, interactive quizzes, leader boards, and personalised profiles to track progress and redeem rewards. Our employee reward and recognition systems provided the client with valuable insights and analytics monitoring engagement throughout. To bring the experience alive, a lifestyle inspired identity was created aligning to the latest Samsung Galaxy S9 campaign.
To ensure the campaign stood out, a personalised reward mechanic was created, allowing the audience to select their chosen reward upon registration from nine Samsung products. This provided insight into what rewards motivate, maximised allegiance with the brand, and put the control in the hands of the audience.
The Results
- Awarded Best in Class campaign by Three
- Analysis of engagement and reward choice provided insight into audience behaviour
- Higher than usual audience participation and engagement, and proven increased knowledge and retention of Samsung products throughout campaign
- 49% of advisors and 60% of store, area and regional managers registered in the first week