BT x Samsung Waterloo
A high-impact activation bringing BT, Samsung and Android Enterprise together.
- Experience strategy & concepting
- Art direction & visual system
- Production & delivery
Overview
BT wanted to create and deliver an experience that would put a new era of business from BT, Samsung and Android Enterprise front of mind.
The activation needed to bring three brands together in one cohesive experience, while clearly communicating the benefits of Samsung Galaxy AI, available through BT, to a business audience. With a complex product proposition to land, the experience had to make the technology feel simple, relevant and easy to understand.
At the same time, the campaign needed to capture the attention of time-poor commuters in a busy, high-footfall environment and give them a reason to stop and engage.
All of this had to be delivered on a six-week timeline as part of the client’s largest B2B OOH campaign to date.
Solution
Bringing Galaxy AI to life for business commuters
A five-day pop-up at London Waterloo station invited commuters to explore how Samsung's AI-powered devices could boost their productivity and unlock new opportunities for their businesses. Attendees engaged with our product experts, testing the latest Samsung devices and their AI capabilities, all while enjoying a complimentary mini-iced coffee.
We extended the campaign's reach with a takeover of OOH digital media screens at Waterloo and across other key London transport hubs.
Outcomes
opportunities to see at Waterloo, based on live footfall
live demos delivered
of visitors would now consider purchasing a Samsung device
website visits
“Working with Yellow Fish was a fantastic experience. Despite a tight six-week timeline, they managed the project seamlessly and fully understood the brief and requirements of all three brands. This was the largest B2B OOH campaign we had ever run, and the execution was flawless.
The final result captured the premium feel of our brands and devices perfectly. During the campaign, we saw a significant uplift in traffic and sales, as well as increased brand awareness. Yellow Fish’s attention to detail and professionalism ensured the success of the campaign, and we couldn't be happier with the results.”
