SITA kick off conference
Global connections with a positive local impact.
- Events & live experiences
Overview
SITA wanted to unite and energise 500 global delegates through a two-day kick-off conference and social programme in Dubai.
Alongside inspiring the team, the event had to deliver on clear environmental and social commitments. Reducing carbon emissions was central to the brief, as was creating team activities that would benefit the local community as much as the people taking part.
Solution
Two days of inspiration, connection and contribution
We created a two-day conference and social programme that brought SITA’s global team together through thought-provoking content, wellness sessions and activities that gave back to the local community. The theme, ‘Inspire Yourself. Move the World’, ran through every touchpoint, from pre-event communications to the conference opening film and on-screen content.
HIIT and yoga sessions got each day off to an energising start, while in-app gamification, quizzes and a competitive leaderboard kept delegates involved throughout the programme.
The CSR ‘team giving’ experience saw colleagues pack boxes for a local charity. We also worked with the hotel to package surplus food from event catering for a local food bank, extending the programme’s community contribution.
There was plenty of time to connect and celebrate, too. A welcome dinner in the hotel grounds, an awards ceremony and a Downtown Dubai dine-around across four restaurants gave delegates opportunities to spend time together beyond the conference.
Outcomes
An inspired team and a positive impact beyond the event
- 98% of attendees felt inspired by the content
- Activities with meaning and substance resulted in CSR targets being met
- Carbon neutral status achieved
- Wellness activities and in-app gamification resulted in increased engagement and delegate satisfaction
