Project focus

Incentive travel + Reward & recognition

Mazda Elite Club India

Ornate Indian temple overlooking landscaped gardens and a palm-lined walkway.
Mist drifting over green hills and terraced fields, with ‘India’ overlaid in white.
Pool and mountain views framed by a decorative archway at sunset.
Hotel pool terrace with white parasols beneath a pink sunset and mountain skyline.

A stand-out incentive journey through India.

  • Experience strategy & concepting
  • Production & delivery
  • Complex logistics
  • Reward & Recognition programmes

Overview

Mazda wanted to build on the legacy of its Elite Club by delivering an incentive experience that would go beyond previous programmes and set a new benchmark for partner reward.

The programme needed to create genuine competition across the dealer network, ensuring qualification felt truly earned, while rewarding top-performing dealer principals and their partners with an experience that surpassed Elite Club Colombia 2023.

With a well-travelled, high-net-worth audience, the experience needed to offer a fresh perspective on a well-known destination, combining discovery, cultural depth and memorable moments throughout the journey.

Sustainability and DEI also needed to be meaningfully integrated, ensuring the programme delivered a positive impact beyond the trip itself.

Mazda Elite Club logo in silver on a dark background.

Solution

Reimagining Rajasthan for a truly earned reward

We built a five-night, three-stop journey through Rajasthan that reimagined the traditional 'Golden Triangle', blending the vibrant cities of Delhi and Jodhpur with the serenity of Delwara village - an unexpected destination, brought to life at a scale not previously seen for the group.

Every detail was shaped around the audience, ensuring the experience felt considered, premium and worth striving for. The programme focused on depth, discovery and authentic cultural connection throughout.

Illuminated temple and landscaped gardens at sunset, with ‘India’ in white lettering.
Three mobile screens showcasing the Mazda Elite Club India website, with destination imagery, trip information and hotel highlights.
Traditional dancers in white outfits and red turbans performing with wooden sticks.
Guests walking beneath an ornate stone archway as flower petals fall around them.
People celebrating beneath clouds of brightly coloured powder
Illuminated hotel pool and terrace beneath a hilltop fort at dusk.
Mazda logo projected onto illuminated fort walls at night.
Mazda Elite Club guests waving beside a pool, with mountains in the background.

Outcomes

Widely regarded as the best Elite Club programme to date

Exceptionally positive guest feedback

Strengthened perception of Mazda's incentive programmes across the dealer network

Set a new industry benchmark for partner incentives

“Faultless first-class team.”

Mazda

“The best incentive I have attended.”

Incentive attendee

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