Project focus

Incentive travel + Reward & recognition

Nu Skin Morocco

Moroccan musicians in traditional dress playing a drum and wind instrument.
Nu Skin guest smiling at an outdoor reception in Morocco.
Fire performer holding flaming torches beneath a plume of fire.
Nu Skin WellSpa iO products and branded towels beside a personalised straw hat.

A lifestyle-led Moroccan incentive designed to reward Nu Skin’s top performers.

  • Experience strategy & concepting
  • Art direction & visual system
  • Production & delivery
  • Venue Find

Overview

Nu Skin wanted to reward its top-performing sellers with a distinctive incentive experience that felt aspirational, memorable and true to the brand’s lifestyle-led identity.

The destination and programme needed to feel fresh and inspiring, creating a genuine sense of reward while reflecting Nu Skin’s focus on wellbeing, lifestyle and personal experience.

With engagement also a key priority, the trip needed to deliver visually compelling, shareable moments throughout, giving guests plenty of opportunities to capture and celebrate their experience.

White Nu Skin logo over waves breaking along Morocco’s rocky coastline.
Taghazout beachfront with colourful buildings, fishing boats and people along the shore.
Guest carrying a branded ‘Taghazout Success Trip 2024’ tote bag.

Solution

Bringing the Nu Skin lifestyle to Morocco

A three-night escape to Taghazout, an up-and-coming destination on Morocco’s coast renowned for its laid-back surf culture. We wove Nu Skin’s identity into every detail, from a personalised surf camp to curated product displays designed to inspire content creation.

Every element was crafted to celebrate Nu Skin’s top performers, blending the brand’s lifestyle-led identity with the unique character of the destination.

Nu Skin guest riding a horse along the beach in Morocco.
Guest practising outdoor yoga with eyes closed and palms together.
Guest balancing on a pink surfboard during a group surf lesson.
Thatched DJ booth with an illuminated Nu Skin logo, flanked by speakers and tropical plants at sunset.
Fire performer holding two flaming torches during the evening entertainment.
Nu Skin guest in a sequinned outfit enjoying a drink beside the pool.

Outcomes

Delivered a distinctive, lifestyle-led reward experience

Strengthened emotional connection to the brand

High levels of engagement and content creation among attendees

Created exciting shared experiences for top performers