Creating a disruptive retail experience
Philips
The Challenge
To create a disruptive, standout brand launch during London Fashion Week. It needed to attract key retail partners across Europe and help position Philips Lighting as leaders in brand innovation by showcasing their pioneering products in action.
The Solution
We designed a multi-channel brand awareness campaign across retail, shopper and digital spaces, including a bespoke interactive website and email communications to tease and inform attendees. We transformed London’s House of Fraser flagship store café into a fashion show to showcase Philips retail lighting and to launch their key products to market.
The Results
- 100 European retail partners in attendance
- 30 pieces of consumer and trade press
- Increase in brand equity scores
- Encouraged audiences to reappraise and reconsider the Philips brand
- Strengthened and deepened relationships with clients