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Creating a disruptive retail experience


The Challenge

To create a disruptive, standout brand launch during London Fashion Week. It needed to attract key retail partners across Europe and help position Philips Lighting as leaders in brand innovation by showcasing their pioneering products in action.

The Solution

We designed a multi-channel brand awareness campaign across retail, shopper and digital spaces, including a bespoke interactive website and email communications to tease and inform attendees. We transformed London’s House of Fraser flagship store café into a fashion show to showcase Philips retail lighting and to launch their key products to market.

The Results

All work
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